DAVE DERBY Art Director + Storyboard Artist
CLEVELAND. IT'LL ROCK YOU! :: Developed this brand positioning campaign to alter the perception of Cleveland from "old rustbelt city with a burning river" to a vibrant, destination city.
The first year of the campaign produced more than one million additional visitors—by the second year, we increased the amount of visitors by another million!
Eight years after the launch, Cleveland’s brand position ("IT"LL ROCK YOU1") was ranked #4 in the entire nation!
UNIVERSITY PARK "DO SOMETHING GREAT TODAY." :: Branded an urban area and its revitalization initiative, inviting people to volunteer, invest, mentor, build, fix, plant and ultimately create a thriving, safe and walkable community.
NATIONAL PARK - Cuyahoga Valley :: Brand positioning campaign designed to enlighten visitors, donors, politicians and community as a whole to the parks unique assets and programs.